HomePlace Gift Registry
HomePlace of America Inc. was one of the nation's largest home furnishings retailers, with over 117 store locations, before being acquired. HomePlace installed MarCole's Gift RegistryWorks, utilizing touch-screen monitors and hand-held scanners in all their stores locations and subsequently added web-based functionality.
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House 2 Home Gift Registry
House2Home's a division of HomeBase Inc expanded beyond traditional bridal registry using Gift RegistryWorks to include nontraditional occasions -- including new home, anniversary or other milestones like birthdays, graduations and holidays -- to meet the needs of every customer. After evaluating other gift registries, House2Home created a progressive and shopper-friendly registry service that was tailored to its consumers.
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Dayton Hudson and Marshall Field's Bridal Registry
Dayton Hudson was one of the early adopters of Gift RegistryWorks and CatalogWorks. MarCole installed systems in Dayton's, Hudson's and Marshall Field's Department Stores in October of 1993. The fully transactional systems interfaced with Dayton Hudson's central server for price look-up, inventory availability and reservation, order processing and fulfillment, credit card transaction and sales posting.

"An interactive system is the natural progression for our existing computerized gift registry." Says Susan Boren, Senior Vice President, Customer Development/Direct Response for the Department Store Division of Dayton Hudson Corporation. "We can now offer our customers a convenient, comprehensive and exciting new way to send gifts and shop for themselves from one of the country's largest tabletop assortments."

The tabletop electronic catalog presented over 20,000 special order items and enabled Dayton's, Hudson's and Marshall Field's stores to triple the number of brands that they were able to show customers. Registration and sales of special order accessory items, not normally available to view in the store, increased by 80%.
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Office Depot Kiosk Product Catalog
Office Depot is the world largest retailer of office products with over 850 stores. Office Depot, enlisted MarCole to develop an informational electronic catalog for computers, business machines, furniture and accessory products in 1995. Catalog Works was used to provide customers and store personnel with an extensive electronic catalog of product images and up-to-date information including product features, specifications and pricing. Items could be selected by brand, price range or the product features that are most important to the customer, such as memory or speed of a computer.

MarCole also developed an electronic store directory for Office Depot that locates an item and displays a map indicating its location in the store.
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The Good Guys Electronic Catalog
The Good Guys! A major retailer of consumer electronics with over 70 stores at the time, installed CatalogWorks in 1994. The system provided detailed search capabilities, cross referencing, and extensive product information. Customers and sales staff could select similar items and print cross comparison charts with up-to-date specifications and features.
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AAFES Kiosk Application
The Army and Air Force Exchange deployed CatologWorks in 1994, to merchandise over 1,000 products from their mail order catalog in-store. Product categories included sporting goods, furniture, electronics, shoes and collectibles. The fully transactional systems enable customers to select merchandise categories with the kiosk's touch-screen, see a full size color picture and accompanying product information. Customers can make a purchase by entering their deferred payment plan number or by swiping their credit card. The kiosk then prints a receipt, and merchandise is delivered to the customer's home.
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NFL Kiosk Software
The NFL installed a CatalogWorks System developed by MarCole at Super Bowl XXXI in New Orleans. For the first time, fans at the Super Bowl could take home souvenirs of their favorite NFL teams without having to lug them on the plane. This fully transactional kiosk, designed to look like a house, offered NFL @ Home products such as bedding, bath accessories, lamps and phones in sporting teams' colors and logos.
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Piercing Pagoda Kiosk-Based Catalog
MarCole developed an electronic kiosk-based catalog of over 1,000 items for Piercing Pagoda, a chain of over 500 retail stores merchandising jewelry. The CatalogWorks solution enabled Piercing Pagoda to display their entire inventory within their very limited retail footprint. Extensive search criteria and cross-referencing allowed the consumer to easily choose an item for them or as a gift. MarCole photographed the entire product with an IBM digital camera designed for macro photography.
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Reading China & More GIft Registry
In 1996 Reading China & More!, headquartered in Newark, Delaware, installed 50 Gift RegistryWorks and CatalogWorks systems with MarCole's tabletop content in their 22 stores.
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Target Australia and Baby Target - Australia
Target Australia, a division of Coles Myer Ltd. of Australia (Coles Myer has annual revenues exceeding $12 billion), operates over 110 stores. Gift RegistryWorks was installed in the Target Australia in 1997. The success of the registry in Target influenced the decision to install the system in their new endeavor, Baby Target in 1999.
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