> Shreve, Crump & Low Automates Registry
January 2005
200 Year Old Retailer of Luxury Products Takes Their Gift Registry to the Web
BOSTON, MA - Shreve, Crump & Low a name synonymous with luxury in Boston since 1796 distinguishes itself with a commitment to quality - providing world class brands and first class customers service. For over two centuries customers have counted on them for products of lasting value, including designer jewelry, fine diamonds, precious gems, handcrafted silver, porcelain, quality china, crystal and giftware.

To meet the needs of today's web-savvy customers Shreve, Crump and Low recognized a need to automate their gift registry, but in a way that would appropriately reflect their commitment to quality. "That is why we turned to MarCole," says Mark Carpenter (Director of Information Systems). "We researched the available options and even considered having a custom application built for us - but in the end we realized the value of working with a company that specializes in this unique niche. MarCole offered us a very affordable turnkey solution that we first implemented in our stores and most recently on our web site."

"Customers can now visit our web site to set up their registry or securely purchase a gift for a friend or loved one. MarCole's Gift RegistryWorks allows us to serve customers everywhere - not only those that live close to our downtown Boston or Chestnut Hill stores who can shop in person. Since implementing the system earlier this year we have seen the number of registries we create and the sale of registered items increase dramatically" Carpenter concluded.

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