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> MarCole Announces A New Software Development Kit (SDK) for their proven Gift RegistryWorks System
April, 2003
Walnut Creek, CA -- MarCole recently announced its new Software Developer Kit (SDK) for MarCole's Gift RegistryWorks. The SDK leverages Gift RegistryWork's highly developed system functionality into a scalable developer tool that allows retailers to quickly design and easily integrate a multi-channel gift registry solution utilizing their own IT and design staff.

With thousands of installations to date, for over a decade, Gift RegistryWorks has proven to be the industry's leading edge interactive multi-channel gift registry platform.

MarCole's Gift RegistryWorks Software Developer Kit (SDK), Version 5.2 provides a full function gift registry software engine with developer tools, sample code, graphical user interface templates, store and central reporting, and database definitions that can be used to integrate gift registry functionality with existing in-store and online systems. Retailers maintain complete internal control and seamless integration.

"MarCole has long provided the ability to customize and implement a highly functional enterprise gift registry solution to meet specific requirements for retailers worldwide", comments Dann Wade, MarCole Vice President. "However, as this powerful technology has evolved, there has been a real dilemma for retailers deciding between the option to outsource the development of a gift registry system, or take on the considerable responsibility of designing their own system from scratch, using in-house IT resources. Our SDK offering provides the best of both worlds, enabling retailers to design their own system and modify it to meet their unique user requirements, while building the system on a proven and highly stable platform that can be upgraded to grow with their retail business."

Gift RegistryWorks is a multilingual, multi-event gift registry software platform providing advanced gift registry functionality both in-store and through the Internet. Support tools and utilities provide a wide range of features including handheld barcode scanners, POS interfaces, product data loading and maintenance, and store and enterprise reporting.