> Marcole and MarketLive Partner
to Provide Retailers With Integrated E-Commerce and Gift Registry Solutions
Walnut Creek and Petaluma, CA - December 6, 2005
Marcole Enterprises, Inc., a leading provider of in-store and Internet Gift Registry systems for multi-channel retailers and MarketLive, Inc., the leading developer of e-commerce retail technology and services for Intelligent Selling on the Web, today announced the integration of Gift RegistryWork® into the MarketLive E-Commerce Platform. This integrated technology enables retailers to create, integrate and optimize additional customer touch points, thereby providing a consistent shopping experience for the customer within a true multi-channel environment.

"We are thrilled to be able to offer our customers with the best solutions for online retailing," said Ken Burke, CEO of MarketLive. "Marcole represents the best gift registry solution in the market, which furthers our dedication to help drive e-commerce."

Further Enhances The Online Retail Experience

Gift RegistryWorks is a proven single solution providing channel convergence of both in-store kiosks and the Internet. Gift RegistryWorks enables retailers to define several gift giving occasions including, but not limited to: Weddings, Wish Lists for Birthdays, Fathers / Mothers Day, Housewarmings, New Baby's, Home Remodeling Projects, Registries for Charitable Organizations and more. The complete look and feel of Gift RegistryWorks can be customized to reflect each retailers unique image - including modifying the screen-flow, screen design, colors, and branding implemented on the in-store touch screen kiosks, and web-based Graphical User Interfaces.

Gift RegistryWorks is a platform independent, multilingual, solution that can fully integrate with existing point-of-sale and back-office systems for price, inventory and product information, credit card authorization and order fulfillment.

"Retailers are challenged to make gift registries seamlessly accessible across multiple channels," said David Pava, vice president of sales for Marcole Enterprises. "Integrating Gift RegistryWorks into MarketLive's Platform, will give the edge retailers need to stay competitive and increase customer loyalty."

Flexible, E-Commerce Retail Platform - Optimized to Drive Revenue

MarketLive provides quick time-to-market with low overhead, through its fast and easy customizable applications. While core e-commerce, marketing and merchandising features are built into MarketLive, easy customization to match individual business requirements are also assured. Existing functionality can be modified to match the way a company already does business, and new modules can be quickly added to accomplish targeted business objectives.

MarketLive also embodies Intelligent Selling, the leading vision for successful Web retailing. Intelligent Selling methodologies optimize all selling opportunities while building solid relationships with customers. MarketLive is purpose-built to increase conversion rates, increase average order size and frequency of purchase, improve customer loyalty and retention, reduce abandoned cart rates, decrease customer service costs and improve the overall customer experience. High-value marketing and merchandising features such as a robust discounting engine, marketing campaigns, personalization, promotions and source codes, and an event-based e-mail marketing system increase customers' frequency of purchase and average order size.

MarketLive has incorporated Gift RegistryWorks into its core e-commerce platform and is giving its customers full access to the product as an optional upgrade. The integrated solution will be available from MarketLive immediately.

About MarketLive:

Since 1995, MarketLive, Inc. has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLive platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.

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