> GUMP'S UPGRADES GIFT REGISTRY
Added Features and Convenience for Couples and Their Guests
San Francisco, CA - May 30, 2008
Gump's San Francisco announced the launch of it newly upgraded gift registry in-store and on www.Gumps.com. Gump's was established in 1861 and is a San Francisco - Union Square - landmark, featuring an absolutely unique combination of luxury goods from around the world, blending modern and traditional. Gump's San Francisco is especially known for fine china, silver, and crystal, and is the San Francisco destination for newly engaged couples seeking to register for the better things in life.

Christine Parish, Gump's Vice President of Direct Marketing says "we previously outsourced our gift registry but wanted to provide enhanced, contemporary functionality in-store, for our catalog call center, and on the Internet. We were committed to taking more control of the registry experience in house, and wanted to do that without having to build the application ourselves."

Parish continued, "We contacted MarCole Interactive Systems, who is the leading provider of gift registry solutions. We were impressed with MarCole's' expertise and that the founder is still involved on a day-to-day basis. We liked the flexibility of their Gift RegistryWorks™ product, the responsiveness of the technical team and the roster of clients. When we reached out to retailers using MarCole's system to gauge their satisfaction, the reviews were glowing. Those were the most important criteria in deciding to choose MarCole as our registry partner, and we are thrilled with our choice. We had a pretty serious disconnect between the in-store and online registry experience prior to the upgrade. The new site allows us the flexibility to feature more product more quickly, organize it as we would in the store, and communicate directly with registrants to make changes and updates to their registries, giving us the ability to be much more responsive to our customers needs and requests. Registrants will enjoy the efficiencies as much as the internal Gump's San Francisco team does."

Gump's San Francisco expects to see a substantial increase in the number of gift registries created and increased sales of registered items, continuing their tradition of offering the worlds best products, in one of the worlds most unique, service oriented retail stores.

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